Executive Summary

  • Isabelles will continue to be a known name for quality pizza and delicious home style meals in the local area, with an emphasis to revamp and modernise the Issabelle name.
  • We will launch Isabelles into the next level by developing a online ordering platform for the business and be a leader in modern methods of online promotions. In turn, Isabelles will service the local area by correlating its social media platforms with updates and promotions as listed on the developed ordering site. (Online Ordering website first and then a Mobile Application)

Mission Statement

  • Isabelle's is a family owned and operated woodfired pizza restaurant that aims to offer the community with high-quality, delicious pizza, pasta, main meals, salads and deserts in a modern and welcoming environment. Combining traditional flavours with innovative twists. We will leverage technology, sustainable and savy business practices, and unique marketing strategies to establish Isabelle's as a go-to destination for a fresh and modern pizza experience.

Business Description

  • Established in approx 2000, and only ever trading between 5pm-9pm Tuesday to Sunday, Isabelles has been servicing the community with delicious, great quality meals for over 20yrs.
  • We will be the third owners of this establishment, using past experience in hospitality to streamline front and back of house processes and current experience in software development to develop our own online ordering site and then a free standing mobile application, available on large platforms such as Apple Store and Google Play Store.

Market Analysis

  • The pizza industry is very competitive, however there is always a demand for non-generic, high-quality pizzas cooked with a wood fired flavour. The continuous trend toward more modern and trendy food options presents an opportunity to rejuvinate the Isabelle's name and differentiate our product in the market.

Marketing Strategy

  • Develop a strong online presence through social media platforms and user-friendly online ordering platforms (Website and Mobile application)
  • Create visually appealing signs and posters, displaying our online presence, promotional deals and latest specials. This will be correlated with our up to date online platforms.
  • Implement loyalty programs and special promotions to attract and retain customers.
  • Create a call to action via promotional flyers to the local businesses within the large complex, to increase brand awareness and build loyalty and promote "word of mouth".

Operations Plan

  • Currently only trading between 5pm to 9pm. The opportunity to build and maintain all online business platforms.
  • Great exposure to trading weekend lunch, with minimal capital utilised for promotions.
  • Implement in-house developed online ordering platform to gain exposure and save on current commisions
  • Sediment better business process by creating up to date
    • Prep Lists
    • Order Sheets
    • Daily Process

Financial Summary

  • Pre Covid figures averaged a monthly gross revenue of $70k however the business has not bounced back and the current revenue averages $34k (approx $380k p/a)
  • Current rent is $48k per annum with the possibility, with negotiation, to hold for another 12months. Looking at a 10yr lease but in two year options
  • Large commisions paid to food delivery platforms (ie Menulog / Uber Eats) 2022 commision was 46k
  • Other large expenses include

      (Per Annum)

    • Insurance $3900
    • Electricity $7200
    • Wage cost $160k inc super contributions
    • Food Cost approx $100k
    • Misc Overheads $5000
  • Current owner net for 2022 was $80k

SWOT Analysis

  • Strengths:
    Unique flavored pizza, attractive business sale price, good location with possible exposure to busy road with updated signage.
  • Weaknesses:
    Initial lack of brand recognition, more efficient proccesses need to be established.
  • Opportunities:
    When the online ordering software is deployed, we can reclaim the huge commissions currently paid to the current food delivery platforms.
  • Threats:
    Economic unceratinty, alot of competition in close proximity but across the highway.

Risk Management

  • Diversify menu options to cater to various modern preferences.
  • Flyer distribution to industrial area (very close proximity). Possibility to apply this to pick up only weekday lunch
  • Extended after hours late night uber eats. No staff, only delivery until 10pm
  • Only a small amount of capital would be required to rejuvenate signage and attract traffic from main road

Conclusion

  • This investment comes as a good opportunity for a owner operator with past hospitality, managment and software development experience. It presents the ability to direct revenue back into the business by saving money on being able to develop and maintain online ordering platforms. When platfomrs are deployed and promoting the venue, revenue will be redirected back into the business by saving on the current commisions payed to the Menulog and Uber Eats
  • Owner / Operator would be hands on to save on wage cost and maintain process